Ponniyin Selvan-1 is creating box office records that no other Tamil Cinema could create in Tamil Nadu state and Overseas markets. The movie collected more than Rs.150 crores gross in ten days at Tamil Nadu and equal amount cumulatively from UK, USA, Australia, New Zealand, France, UAE/GCC, Malaysia, Singapore. Ponniyin Selvan-1 is set to record Rs.400 crores gross from Worldwide in two weeks and this is the fastest for any film. Now, Tamil trade is looking at Ponniyin Selvan-2 release. Lyca Productions and Madras Talkies have spent money to complete shooting of both parts and Ponniyin Selvan-2 post production works are going on. Director Mani Ratnam has been busy with Ponniyin Selvan-2 first copy and VFX works.
Lyca Productions want to now concentrate on promoting Ponniyin Selvan-1 movie on Satellite and Digital markets. Before, Ponniyin Selvan-2 release, they want to increase the positive word and exposure using PS-1. Producers have already recovered their costs for both the parts and they want to maximise profits with Ponniyin Selvan-2. They want to invest in post production works of PS-2 and put in efforts to bring hype, buzz in Hindi and Telugu markets as well.
Ponniyin Selvan-2 release is said to be planned for April month and that too around Puthandu or Tamil New Year holiday. At the same time, Superstar Rajnikanth’s Jailer is also scheduled to hit the theatres. Obviously, both won’t release on the same day but if they come in same week also, they would eat up into each other’s business. Looking at Ponniyin Selvan-2 craze in families, definitely, Jailer producers will wait for Lyca Productions and Madras Talkies to announce Ponniyin Selvan-2 release date and make their plans.
Ponniyin Selvan-1 crossed 5 Million in US and set to cross Rajnikanth 2.0 too. Here are details about the USA Collections.