The promotional battle for War 2 has taken an exciting turn as stars Jr NTR and Hrithik Roshan engage in a fun-filled billboard war ahead of the film’s grand release on 14 August.
In a unique promotional move, the War 2 team sent a moving billboard truck with wild look of Jr NTR from the film to Hrithik Roshan’s home. The billboard featured NTR’s intense poster with the bold line: “You can’t win this war against yourself.” It also carried the trending hashtag #NTRvsHrithik.
Hrithik, clearly surprised but amused, took to social media to respond. He shared a photo of himself standing on his balcony, looking down at the truck parked outside. In his caption, he wrote, “Okay Tarak… sending a billboard to my house? This has gone too far. Challenge accepted! But remember, you started this.”
The playful exchange between the two lead stars instantly went viral on social media. Fans were thrilled by the interaction and praised the film’s marketing team for turning a simple rivalry into an entertaining digital campaign. Just a day earlier, both actors had already been having fun on Twitter, playfully fighting over whose hashtag – #NTRvsHrithik or #HrithikvsNTR – should lead.
With this billboard stunt, the promotion has now moved beyond online posts into real-world antics, building strong anticipation for the film.
War 2, directed by Ayan Mukerji, is one of the most awaited action thrillers of the year. Produced by Yash Raj Films, the movie is set in the YRF Spy Universe and promises high-octane action. Kiara Advani stars as the female lead alongside Hrithik and Jr NTR.
With such creative promotions and a powerful star cast, War 2 is already generating major buzz across both Bollywood and Tollywood fans.
