Content is king in today’s film industry, according to producer Bunny Vasu. The way films are made and received has changed significantly in recent years. In the past, people would describe movies as hits, superhits, blockbusters, or flops. Today, these terms are rarely used, and long runs at the box office are almost non-existent. Many films fail quickly, showing that the old rules no longer apply.
Speaking at a recent film event, Bunny Vasu said that films with strong stories that connect with audiences rarely fail. However, even a good story can flop if it is not presented well. Many filmmakers have lost money because their films could not engage viewers, despite having good ideas.
Bunny Vasu warned that rushing productions can be risky. He explained that making films in a hurry may result in losses and could damage both the producer’s name and the reputation of their banner. “There is no longer a minimum safe option,” he said. “Today, there are only two outcomes: a disaster or a superhit. If a film is a superhit, it makes money, but if it fails, even the cost of posters is not recovered. This applies to both big films and small films alike.”
He emphasised that careful planning, strong storytelling, and understanding what audiences want are more important than ever. Bunny Vasu’s comments reflect his personal experience in the industry, highlighting that only quality content can survive in today’s competitive market.
In conclusion, the landscape of cinema has changed. The old measures of success no longer work, and producers must focus on delivering engaging content. As Bunny Vasu said, films today have only two fates, and creators must be prepared to put in the effort to ensure their projects reach the superhit category.
