CARE Hospitals, leading multi-specialty hospitals in India launches a video campaign ‘Chapter of Hope’, to raise awareness and support the patients in their fight against cancer, with a focus on spreading the power of hope.
The theme of #ChapterofHope envisions each day in the fight against cancer as a page in a book, where each page represents a stage or milestone in the journey. It connects emotionally with those battling cancer, acknowledging the challenges while highlighting strength, resilience, and hope that they possess.
This film revolves around a vlogger and a year of his life. It has been curated with slice-of-life moments from the vlogger’s perspective to emphasize that not everything needs to be dark and gloomy, even when dealing with a life threatening disease like cancer. A tiny ray of hope can turn a negative situation into positive days – all one needs to do is change their perspective.
“Through this film, the effort has been to drive home the message of hope; not to perceive cancer as the end of one’s story but rather as another #ChapterofHope”, said a spokesperson from CARE Hospitals. “Our aim is to uplift the spirits of those battling cancer, instill hope, with teams of cancer experts and specialists delivering advanced treatment and compassionate care, and support them every step of the way.”
About CARE Hospitals:
CARE Hospitals Group is a multi-specialty healthcare provider operating 17 healthcare facilities serving 7 cities across 6 states in India. The network has its presence in Hyderabad, Bhubaneswar, Vishakhapatnam, Raipur, Nagpur, Indore & Aurangabad. A regional leader in South and Central India and counted among the top 5 pan-Indian hospital chains, CARE Hospitals delivers comprehensive care in over 30 clinical specialties, with over 3000+ beds