Pushpa 2: The Rule Achieves Highest OTT Rights Deal in Indian Cinema

Pushpa 2

The excitement for Pushpa 2: The Rule is building as the film prepares to hit screens on December 6. Directed by Sukumar and starring Allu Arjun, the sequel has already become a hot topic on social media. The film’s digital rights have been acquired by Netflix for a record-breaking price, reportedly around Rs 270 crore. This deal marks the highest amount ever paid for Indian OTT rights, setting a new benchmark in the industry.

Pushpa 2: The Rule will be released in Telugu, Tamil, Malayalam, Kannada, and Hindi, further expanding its reach. The film’s team is thrilled with the completion of the substantial OTT deal, and recent song releases and the trailer have only heightened anticipation.

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Rashmika Mandanna plays the female lead, with Fahadh Faasil, Sunil, Anasuya, Jagadish Pratap, and Dhananjaya in key roles. Produced by Mythri Movie Makers with a substantial budget of Rs 500 crore, the film features music by Devi Sri Prasad, whose tracks are already trending on YouTube.

Director Sukumar has teased that Pushpa 2 will surpass the first part in scale and depth. The sequel will address many unanswered questions from Part 1 and set the stage for potential developments in a future third installment. Although Pushpa 3 is planned, it is expected to take two to three years to complete due to the commitments of Allu Arjun and Sukumar. In the interim, the Pushpa universe may explore various forms of entertainment, keeping fans engaged until the next chapter.