Devara’s Pre-Release Business: NTR Makes History

Devara’s Pre-Release Business

Junior NTR is set to star in the highly anticipated film “Devara,” directed by Koratala Siva. In this project, Janhvi Kapoor takes on the lead female role, while Saif Ali Khan plays the antagonist. “Devara” is scheduled for a grand release on Friday, September 27, and discussions about the film are already buzzing across various platforms.

Pre-bookings for the film have opened, and reports indicate that there is a significant surge in bookings, especially overseas. According to the latest information, the theatrical rights for “Devara” have been valued at an impressive ₹215 crore, underscoring the film’s high expectations and popularity.

With such considerable buzz surrounding the project, the pre-release business has been exceptionally strong. Industry insiders claim that this marks the highest pre-release business of Junior NTR’s career. In light of the demand, ticket prices in Andhra Pradesh and Telangana have been adjusted upwards, allowing for increased revenue.

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Overseas pre-sales are particularly noteworthy, reaching $2.5 million, indicating strong interest from international audiences. The breakdown of the area-wise pre-release business is impressive: in the two Telugu states, the film has achieved a remarkable ₹115 crore, with Nizam contributing ₹42 crore, Ceded ₹23 crore, and Andhra ₹50 crore. Additionally, in Karnataka, the film has garnered ₹16 crore, while in Tamil Nadu, it has reached ₹9 crore. In the rest of India, the film has already secured ₹45 crore in advance bookings.

The worldwide rights, including ₹30 crore for overseas markets, have been sold for a staggering total of ₹215 crore.

With its stellar cast, experienced director, and robust pre-release business, “Devara” is poised to be one of the biggest hits of the season. As the release date approaches, excitement continues to grow among fans and the film industry, making it a highly anticipated event. With impressive pre-sales and record-breaking figures, “Devara” is on track to make a significant impact at the box office, further solidifying Junior NTR’s status as a leading star in the industry.