Actress Rashmika Mandanna has been appointed as the brand ambassador for the Indian Cyber Crime Coordination Centre (I4C), a significant initiative announced by the Cyber Department of the Ministry of Home Affairs. To mark this appointment, Rashmika released a special video in which she spoke candidly about her past experiences with deepfake technology.
In the video, she shared, “A few months ago, my deepfake video went viral, which was a clear case of cyber crime. After that troubling experience, I made the decision to fight against cybercrime. I wanted to raise awareness about this issue so that everyone understands its implications. I am thrilled to announce that I am now the brand ambassador for the Indian Cyber Crime Coordination Centre (I4C), which functions under the Union Ministry of Home Affairs. Cybercriminals are always poised to target us, and it is not enough to be vigilant; we must take proactive steps to protect ourselves. We need to ensure that such crimes do not occur. As the brand ambassador of the Cyber Crime Coordination Centre, I am dedicated to raising awareness about these offenses. Together, we can work to safeguard our country from cybercrime.
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Rashmika’s foray into this issue comes after a controversial incident involving a deepfake video that used her likeness without consent. The video, created by social media influencer Zara Patel, went viral and sparked widespread outrage. In her reflection on the experience, Rashmika expressed her fears regarding the misuse of technology, noting how it has made her wary of its potential dangers. Following her experience, other deepfake videos involving various film and sports personalities also emerged, highlighting a troubling trend.
The Indian government has recognized the serious implications of deepfakes and is taking steps to address the growing concerns surrounding them. Rashmika’s role as brand ambassador for the I4C is part of a broader effort to educate the public about cyber safety and the risks associated with cybercrime, emphasizing the need for vigilance in an increasingly digital landscape.
