As the release date of Hari Hara Veera Mallu: Part 1—Sword vs Spirit approaches, producer A M Ratnam has decided to release the film himself in the Nizam area, instead of selling the rights to local distributors. This decision has drawn attention across the Telugu film industry, as it shows a carefully planned strategy to maximise returns and maintain full control over the film’s performance in this key region.
The Nizam area, which includes Hyderabad and surrounding districts, is a major box office territory for Telugu cinema. With lead actor Pawan Kalyan’s massive fan base in the region and the film’s strong pre-release buzz, industry insiders believe this move could be highly profitable for the producers. A M Ratnam has experience in handling direct releases, and this choice seems to be based on both market confidence and past success.
The film is a historical action epic featuring Pawan Kalyan in a never-seen-before avatar. The trailer, which was released recently, has been well received by fans and critics alike. Its high production values, strong visual appeal, and powerful music score by M M Keeravani have built significant excitement among audiences.
Although discussions are still ongoing for distribution in other regions, no final deals have been confirmed yet. The team is focusing on a region-wise strategy, with particular attention to high-value territories.
The movie has completed censor formalities and received a U/A certificate. With the global release scheduled for 24 July, promotional activities are expected to pick up pace. There is talk in Filmnagar that Pawan Kalyan himself may participate in the promotional campaign, which could further boost audience interest.
The film also stars Bobby Deol and Nidhhi Agerwal in important roles. With a storyline that promises to appeal to both mass and family audiences, and A M Ratnam and Pawan Kalyan are coming together for Hari Hara Veera Mallu after a long time, so the makers are hopeful that the film will deliver a strong box office performance. Plans for benefit shows and premiere screenings are already underway, especially in areas like Nizam, where expectations are particularly high.