Self-Distribution

As the release date of Hari Hara Veera Mallu: Part 1—Sword vs Spirit approaches, producer A M Ratnam has decided to release the film himself in the Nizam area, instead of selling the rights to local distributors. This decision has drawn attention across the Telugu film industry, as it shows a carefully planned strategy to maximise returns and maintain full control over the film's performance in this key region. The Nizam area, which includes Hyderabad and surrounding districts, is a major box office territory for Telugu cinema. With lead actor Pawan Kalyan’s massive fan base in the region and the…