India Women IPL media rights rake in a huge amount!

BCCI has been hesitant in bringing IPL for Women and finally, they have decided to take a step forward in the direction. Viacom has bagged the media rights for whopping Rs.951 crores and committed Rs.7.09 crores per match for next 5 years. IPL for Women will start little later in 2023.

India Women's IPL media rights rake in huge amounts
India Women's IPL media rights rake in huge amounts

IPL, Indian Premiere League, is world’s most watched and most profitable cricket league ever. It has been able to rake in thousands of crores for BCCI, just from Satellite, OTT media rights. International Players also dream to play in IPL for the astonishing pay offers after bidding wars among the franchises and most of the players have come into light by playing well in the tournament, consistently. Suryakumar Yadav, Sam Curran, Sanju Samson, Shubman Gill, Rishab Pant, Rajat Patidar, Mohammad Siraj, Ishan Kishan, Harshal Patel, Arshdeep Singh, Hardik Pandya, Krunal Pandya kind of players found National and International fame after their performances in IPL.

Now, it is time for Women’s Cricket from India to have their share of the pie too. Cricket Australia took first step in improving Women’s Cricket in their nation and they have launched BBL for Women, WBBL in 2015-16. BCCI has been hesitant in bringing IPL for Women and finally, they have decided to take a step forward in the direction. Viacom18 has bagged the media rights for whopping Rs.951 crores and committed Rs.7.09 crores per match for next 5 years. IPL for Women will start little later in 2023.

Indian Premier League for Women or IPL for Women rights go to Viacom18
Indian Premier League for Women or IPL for Women rights go to Viacom18

BCCI Secretary Jay Shah tweeted about the news and said it is massive for India Women’s Cricket and its a new dawn too. He wrote,

“Congratulations @viacom18 for winning the Women’s @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Women’s Cricket.”

“After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate. It’s a big and decisive step for empowerment of women’s cricket in India, which will ensure participation of women from all ages. A new dawn indeed!”

Smriti Mandana, Harshdeep Kaur, Shafali Varma kind of players have already become massively popular in India, among cricket fans. These women cricketers are shaping Indian Women’s Cricket to be as good and as big as Australia Women’s team. IPL for Women will help in identifying more talented individuals and give them opportunities to play and learn against toughest opponents from International Cricket too.

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