Amazon India has announced that the 10th edition of its annual Prime Day sale will be held from July 4 to July 6. The three-day shopping event will offer exclusive deals, new product launches and entertainment content for Prime members as the company celebrates a decade of Prime Day in India.
This year’s sale will run for 72 hours, making it one of the biggest Prime Day events so far. According to Amazon, Prime members will get access to more than 500 new products from over 100 Indian and international brands. The company also claims that customers will find some of the lowest prices of the year across several categories.
Discounts Across Multiple Categories
The sale will feature offers on smartphones, laptops, fashion, home appliances, kitchen products, beauty items, toys and daily essentials. Popular brands participating in the event include OnePlus, Samsung, Redmi, Asus, HP, Lenovo, Adidas, Allen Solly and Lego.
Customers using SBI and Axis Bank credit cards will receive up to 10 per cent instant discounts on purchases and EMI transactions. Holders of the Amazon Pay ICICI Bank Credit Card will continue to enjoy unlimited 5 per cent cashback.
AI-Based ‘Prime Playback’ Feature Introduced
As part of the 10th anniversary celebrations, Amazon is introducing “Prime Playback,” an AI-powered feature that allows members to look back at their Prime journey.
The feature will create personalised videos highlighting a customer’s shopping history, streaming preferences and savings over the years. Prime Playback will start rolling out to selected Prime users from June 18.
Amazon also showcased several AI-powered shopping tools, including Rufus, Lens AI, AI Review Highlights, Quick View and Buying Guides, aimed at helping customers compare products and make informed buying decisions.
Prime Membership Available at Discounted Prices
Ahead of the Prime Day sale, Amazon has announced special discounts on Prime memberships. New customers can purchase the annual Prime plan for ₹999 instead of ₹1,499 for a limited period.
The Prime Lite membership is available for ₹599, down from ₹799, while the Prime Shopping Edition has been reduced from ₹399 to ₹299.
Prime Video and Alexa Devices to Get Special Offers
Amazon is also using Prime Day to promote upcoming content on Prime Video, including new Indian originals, international shows, anime titles and digital premieres of major films.
In addition, customers can avail discounts of up to 45 per cent on Alexa-enabled Echo smart speakers, smart displays and Fire TV devices during the sale. With attractive discounts, new product launches and special offers across categories, Amazon’s Prime Day 2026 is expected to be one of the biggest shopping events of the year for Indian consumers.