Director Jyothi Krishna has urged everyone to watch Erra Cheera – The Beginning, set for a grand theatrical release on 10 October, a week ahead of Diwali. Produced jointly by Baby Damari’s Sri Padmayala Entertainments and Sri Suman Venkataadri Productions, the film promises a unique blend of horror, action, and emotional storytelling.
The film stars Baby Sai Tejaswini, granddaughter of veteran actor Rajendra Prasad, in the lead role, alongside director Suman Babu, who also plays a significant character. With a focus on motherly sentiment and devotional elements, the movie has already impressed distributors during business screenings.
Speaking about the film, director Suman Babu said that viewers who have watched early screenings have praised the movie, calling the content “powerful and impactful”. He highlighted that the film, despite delays, offers a thrilling experience with a horror backdrop while remaining a family-friendly story. He encouraged audiences to experience the film in theatres.
Erra Cheera – The Beginning recently cleared the censor process, with the board commending the team for a well-executed movie. Key highlights noted were the interval bang and the climax, which are expected to leave a strong impression on viewers.
Promotions are in full swing. The trailer was released on 3 October, and a grand pre-release event took place in Vijayawada on 5 October. During promotional events, director Jyothi Krishna praised the trailer, stating that it looked excellent and reaffirmed the 10 October release date. He also wished the team success and encouraged audiences to watch the film in theatres.
The film also features actors Sriram, Kamal Kamaraju, Karunya Chowdhary, Ayyappa P. Sharma, Suresh Kondeti, and Raghubabu in supporting roles. With its combination of thrilling horror, action, and heartfelt family drama, Erra Cheera – The Beginning aims to offer a memorable cinematic experience for viewers of all ages this festive season.