Bingo! the snacking brand from ITC Ltd., one of India’s leading FMCG conglomerates, was the official snacking partner for Sunburn Goa 2022, organized by Percept which was held from the 28th December to 30th December 2022 in Goa. This was the 16th edition of the music festival that was being held in Vagator, Goa. It had 6 different stages with a line up of over 100 stellar music artistes from genres such as Drum n Bass, Trap, House, Electronic, Trance, Hardstyle and Techno.
Bingo! is at the forefront of supporting entertainment in all its forms. The collaboration between Bingo! and Sunburn highlights the brand’s interest and support for the music community. At the event, Bingo! had set up an exclusive experience zone called the Snack Shack where its latest launch, Bingo! Cheese Nachos Flavour was showcased to users. They could create a customized Bingo! Nachos Tray, have an unique experience of being in a life size Nachos Pit as well as create a 180-degree video. Mad Angles was also present in this experience centre with an unique Headbanging machine where the user’s head motion was tapped through electronic sensors as they go to-and-fro.
Bingo! took its Chill with Bingo! proposition straight to its consumers by creating the biggest stall at Sunburn Goa, which was opened in full scale after 2 years after the pandemic lockdown. Bingo! has created an immersive experience of a life size-Nachos pit, a 180-degree GIF booth and a tech innovation called the Mad Headbang. The Bingo! Snack Shack experience zone enthralled all festival attendees till the 30th of December, 2022.
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