Kriti Sanon Quits Hyphen: Bollywood actress Kriti Sanon has decided to leave her position as Chief Customer Officer at Hyphen skincare company because of an unexpected turn of events. The brand officially confirmed that she is “no longer serving as CCO” which created interest among fans and industry watchers.
Kriti Sanon Quits Hyphen?
Hyphen, a relatively new player in India’s booming skincare market, released a statement explaining Kriti Sanon’s current relationship with the company. The brand confirmed her departure from the CCO position but did not provide details about any related controversies or conflicts.
Speculation exists about whether the move represents a strategic shift or her decreased responsibilities with the company. Kriti Sanon was more than a face for Hyphen because she helped develop the brand identity and customer experience. Her CCO position enabled her to work on product development and branding activities while she built relationships with consumers. Hyphen gained strong brand visibility through her association which made the skincare brand more appealing to Gen Z and millennial consumers.
Soon after they shared the confirmation post, they shared another video on instagram and wrote, ”Welcome our SPF Police 👮🚨 – @kritisanon, Co-founder, CCO & zero tolerance for skipping sunscreen.”
Entrepeneur Parul Gulati commented saying, ”She was never a customer officer…. She is the brand herself…. 😍 we love @kritisanon way too much.” Fans aren’t convinced that this is a serious issue, and they all think it is a strategic move to gain attention.